Joshua Blankenship writes in his blog “why design” is the single most important part of our businesses. By the way, “Design” is broad and if you think it is skin deep, and pretty looks, please please read this in depth. here is how he defines it.
But most of the web developing companies does not focus on design and have very less or limited people looking after the design part. Which is not very good. This may lead to loosing the client.
I tend to define design as “the intentional ordering of components” or “logically solving problems.
So you see, design is a whole lot than what most people (and most clients) seem to think.
Here is the article in depth.